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COMM 387: Creating Persuasive Campaigns (Sohns)

Librarian: Michelle Hendley

Print Reference Sources

Consumer behavior 2015-2016 REF HF 5415.33 U M55 2015
Encyclopedia of global brands REF HD 69 B7 E534 2013
Encyclopedia of major marketing campaigns REF HF 5837 E53 2000

*Encyclopedia of sports management and marketing

(* Also available online through "Search Everything")

REF GV 713 E63 2011

Sources of Scholarly Articles

Social Sciences Databases

Business Databases

General Databases with Business and Social Studies Resources

Databases with Popular Magazines and Newspapers

Finding a Copy of a Periodical Article

Locating the full text of the article in electronic form:

If there is no PDF or HTML full text with the citation for an article in a database, click on Full Text Finder. If the full text of the article is available in another database, there will usually be a link to that database where the article can be found by linking to the appropriate volume and issue number, or by searching for the article by its specific title. In some databases, the article will appear without additional searching.

If the article is not available, return to the home page of the library and click on Journals. Enter the journal title in the search box, and click on the search icon. Click on Full Text Access to see if an online or print copy of the article is available. Oneonta Local links to information about locally held items. On the record for the journal title, click Is it here? The record will list the years and volumes of the journal held in Milne Library. The record will also indicate whether the issue is in print or microfilm.

Print periodicals are located on compact shelving, and microfilm is available in metal cabinets in the Microfilm Room, both of which are in the Periodicals Room, (SB floor), two floors beneath the main floor of the library.

Requesting an article on Interlibrary Loan:

If you find an article from a periodical that is not available at Milne Library, you can request the article through the link Request item on Interlibrary Loan on the record for the article needed or through the link on the bottom of the homepage of the library website. See a librarian for help.

Selected Sources of Statistics and Polling Data

American Fact Finder

American Fact Finder provides access to data about the Untied States, Puerto Rico and the Island Areas.  The data in American Fact Finder come from several censuses and surveys.

BLS(Bureau of Labor Statistics) Statistics on Spending and Time Use

County and City Data Book

"This resource provides access to the 1944 through 2000 County and City Data Books."  From the University of Virginia.  The print version is available in Milne Library Reference HA 202 .A36.


Links to statistics available from over 70 United States government agencies.  Searchable and browse able.

The Harris Poll

"From sports to health, politics to the economy, the Harris Poll reflects Americans' opinions on a wide range of topics and are published by national, local, consumer, business and trade media outlets."

Nielsen Reports

Reports on consumer behavior.

ProQuest Statistical Abstract of the U.S.

Use "Search Everything" or the Classic Catalog to search for this title.  A link to the electronic resource is available in the record.

Statistical Abstract of the United States

Full Text of the latest version in Excel and PDF format.  Previous versions available in PDF.  Tables on topics such as population, vital statistics, elections, government, economics.  Print version is in Milne Library Reference HA 202 .A45. 

United States Census Bureau

Social, demographic, and economic information.

National Center for Health Statistics

A site dedicated to U.S. health and vital statistics.

Pew Internet and American Life Project

Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. We conduct public opinion polling, demographic research, content analysis and other data-driven social science research. We do not take policy positions.

The Gallup Organization

International polling data on a variety of topics.

February 11, 2016